Antique Rivet Blog
by Cody Sullivan
What’s with ‘premium’ denim? Enough with 'premium' denim, I say. Down with 'premium' denim! Burn it down! Who deemed 'premium' to be the absolute adjective for denim?
I sometimes wonder if it's modeled after fuel grades. Yet, I've never had a sales clerk point to the jeans wall and ask, "will that be regular, premium, or super-premium?" And, in all honesty, AR jeans are both high-octane and offer the best mileage. So what fuel grade does them justice?
I guess I'll just have to think up a new adjective then. 'Righteous' denim? 'Splendiferous' denim? What's the quintessential adjective? 'Quintessential'? Yeah, that's the it: 'quintessential' denim. Hello ladies. I notice you're admiring my quintessential denim. Don't touch!
I'm just kidding. Touch. Touch.
